NOT A COURSE. A TOOL FOR THE MOMENT THE URGE HITS.

THE NEXT CRAVING IS COMING.
DON’T FACE IT EMPTY-HANDED.

You know the feeling. The stress. The restless hands. The thought of “just one cigarette”. Open Craving SOS, follow a clear step and take action the moment the urge hits. No course to study. No lessons to finish. Your 21-day plan helps you keep going afterwards.

OPEN THE TOOLFOLLOW A STEPACT RIGHT AWAY

£12ONE-OFF PAYMENT
DIGITAL TOOL

DON’T WAIT FOR THE URGE TO DECIDE FOR YOU.

Simple steps. Real situations. No magic promises.

Quit Smoking 21-Day Action Tool — Craving SOS action card, daily plan and trigger reset tool

Use it when the urge hits

SOS quick-action steps

21-day follow-through

One payment: £12

SPECIAL PROMOTIONAL FEATURE

THE CYCLE OF “ONE LAST CIGARETTE”.

Stress. Coffee. Social situations. Ordinary moments can bring the urge straight back. Having a next-step plan gives you something practical to try.

Promotional newspaper-style artwork about cravings. This is advertising, not an authentic newspaper report.

Promotional artwork · Not a newspaper report

SOUND FAMILIAR?

"I'll quit on Monday."
"After this pack."
"Just one more."

You don't need another frightening statistic to understand why stopping matters.

What you need is something practical for the moment you're standing outside work, reaching for your pocket before you've even thought about it.

THAT'S THE MOMENT WE'RE PLANNING FOR.

IT'S NOT JUST THE CIGARETTE.

IT'S THE SAME MOMENTS. OVER AND OVER.

For many smokers, the toughest situations aren't dramatic. They're ordinary moments that feel impossible to separate from a cigarette.

01.

That morning coffee.

The kettle goes on, and your old routine seems to run itself.

02.

The stressful afternoon.

The day gets heavy. The urge to take a cigarette break suddenly feels familiar.

03.

"Just the one."

A small decision can pull you back into a pattern you wanted to change.

WHEN THE URGE ARRIVES, YOU SHOULDN'T HAVE TO START YOUR PLAN FROM ZERO.

Richard Collins

THE FACE OF THE 21-DAY QUIT-SMOKING PLAN

RICHARD COLLINS

“When a craving strikes, you need a plan — not another promise to quit tomorrow.”

“The hardest part of quitting isn't making the decision. It's knowing what to do when every part of you wants another cigarette.”

Richard Collins represents a different approach to the struggle millions of smokers know all too well.

The morning cigarette. The overwhelming stress. The promise to quit on Monday. The frustration of giving in to another craving — and the disappointment of having to start all over again.

The Quit Smoking — 21-Day Action Tool is based on one guiding principle: when a craving strikes, people need practical steps they can use immediately, not another lecture about why smoking is harmful.

Read the full background

Through a structured 21-day approach, the tool helps smokers recognise their triggers, prepare for difficult moments, challenge automatic routines and build confidence through manageable daily actions.

Its message is grounded in something simple: quitting is not about being perfect. It's about being better prepared for the moments that matter most.

No miracle cures. No impossible promises. Just a practical plan to help you take back control — one craving, one decision and one day at a time.

Richard Collins is a fictional campaign character, not a registered medical professional.

HERE'S THE DIFFERENCE

NOT ANOTHER COURSE TO STUDY.
A TOOL TO USE WHEN YOU NEED IT.

When a craving strikes, you don’t have time for lengthy lessons. Open Craving SOS, follow a short, practical prompt and focus on your next action. Use the 21-Day Action Tool between cravings to prepare for the next difficult moment.

SEE HOW CRAVING SOS WORKS

THE URGE HITS FAST. HERE’S WHAT TO DO NEXT.

This is the part you use straight away. When the urge starts, open the SOS card, follow one clear prompt and take a practical step. No lesson to finish. No theory to memorise.

Cravings can come and go. The card helps you organise your response; it does not guarantee that urges will disappear.

POCKET REFERENCE / SAVE THIS

CRAVING?
START HERE.

01NAME the trigger.
02STEP AWAY from the familiar routine.
03PAUSE, breathe and choose your next action.
04REACH OUT when you need support.

One card. Four prompts. An alternative to making decisions on autopilot.

TRY A PRACTICAL RESPONSESTEP 1 OF 4

NOTICE THE URGE

Name what happened just before the craving: coffee, stress, a routine or a place.

Try this short demonstration of behavioural prompts. It is not medical treatment, and cravings may return.

WHAT YOU ACTUALLY RECEIVE

NOT JUST THINGS TO READ. TOOLS FOR THE HARD MOMENTS.

When you feel like reaching for a cigarette, open Craving SOS and follow a practical next step. Between urges, use the 21-day actions and trackers to prepare for tomorrow. Everything has a job — nothing requires hours of lessons first.

01
The 21-Day Action Tool
Stop improvising each morning: follow one manageable action each day, between cravings.
02
Craving SOS Quick Steps
The urge has started? Open the tool now, identify the moment and follow the next prompt.
03
Trigger Reset Prompts
Coffee, work stress, after meals: spot the routine and choose a different response.
04
Progress & Savings Tracker
See the steps you have taken and estimate how much you are no longer spending on cigarettes.
05
Setback Response Steps
Had a slip-up? Review what happened and choose your next step without giving up.

THE 21-DAY JOURNEY

A STARTING POINT.
NOT AN EMPTY PROMISE.

Twenty-one days is the length of the action plan. It's not a guarantee of quitting in 21 days.

DAYS 01—07

PREPARE.

Map smoking patterns, prepare for a quit attempt and build a support plan.

DAYS 08—14

RESPOND.

Explore strategies for cravings, difficult situations and old habits.

DAYS 15—21

KEEP GOING.

Track progress, plan for setbacks and prepare for the weeks ahead.

TWO ADDITIONAL TOOLS · NO EXTRA CHARGE

WHEN QUITTING GETS HARD,
BE READY FOR MORE THAN CRAVINGS.

The main tool focuses on cravings, everyday triggers and your 21-day quit plan. These two distinct bonuses cover other common obstacles that the main tool does not focus on directly.

BOTH BONUSES INCLUDED FREE

BONUS 01 · EXTRA PRACTICAL SUPPORT

The Sleep & Appetite Survival Kit

Restless nights? A changing appetite? Use a separate set of realistic routines when quitting disrupts your usual sleep or eating patterns.

An evening wind-down checklist for unsettled nights
An appetite-awareness guide for everyday food choices
Simple ways to prepare for tired, hungry or restless moments

Unlike the main Craving SOS, this bonus concentrates on sleep and appetite habits. It does not promise better sleep, weight loss or medical results.

BONUS 02 · READY-TO-USE WORDING

Social Pressure Defence Scripts

“Just one won’t hurt.” What will you say? Keep natural, British-English replies ready for the next cigarette offer — without awkward explanations.

Word-for-word responses for pubs and social events
Polite but firm replies for work breaks and friends
Follow-up lines for repeated offers or uncomfortable moments

Unlike the main trigger tracker, this bonus gives you actual words to say when other people put you on the spot.

Two different problems. Two separate tools. Both included free as added support.

STRAIGHT TALK

THE PLAN WON'T QUIT FOR YOU.
IT WILL GIVE YOU STEPS TO FOLLOW.

This is educational support, not medicine or a replacement for stop-smoking treatment. Quitting is different for everyone, and evidence-based treatment and professional support may help significantly.

In the UK, you can also use free NHS stop-smoking support: Find NHS quitting support ↗. Not affiliated with or endorsed by the NHS.

THE MOMENTS THAT MAKE QUITTING HARD

12 EVERYDAY CONVERSATIONS.

Coffee. Stress. Friends. Work breaks. Explore familiar situations and the words people might use when facing cigarette cravings.

Dramatised examples · Not verified customer reviews.

Dramatised conversation example 1: Sarah. Dramatized scenario, not a verified customer testimonial.

Dramatised conversation example 2: Mark. Dramatized scenario, not a verified customer testimonial.

Dramatised conversation example 3: Emily. Dramatized scenario, not a verified customer testimonial.

Dramatised conversation example 4: David. Dramatized scenario, not a verified customer testimonial.

Dramatised conversation example 5: Helen. Dramatized scenario, not a verified customer testimonial.

Dramatised conversation example 6: James. Dramatized scenario, not a verified customer testimonial.

Dramatised conversation example 7: Patricia. Dramatized scenario, not a verified customer testimonial.

Dramatised conversation example 8: Tom. Dramatized scenario, not a verified customer testimonial.

Dramatised conversation example 9: Chris. Dramatized scenario, not a verified customer testimonial.

Dramatised conversation example 10: Natasha. Dramatized scenario, not a verified customer testimonial.

Dramatised conversation example 11: Andrew. Dramatized scenario, not a verified customer testimonial.

Dramatised conversation example 12: Louise. Dramatized scenario, not a verified customer testimonial.

YOUR NEXT STEP

YOU’VE PROMISED YOURSELF YOU’LL QUIT.
NOW PREPARE FOR THE HARD MOMENTS.

For one payment of £12, get Craving SOS to open and use during an urge, a 21-day plan to help you keep going and two extra tools for sleep, appetite and social pressure. Don’t wait until you’re desperate for a cigarette to work out what to do next.

Craving SOS: practical steps to follow when the urge hits
21-day plan: one manageable action for each day
Trigger Reset: prepare for coffee, stress and other smoking cues
Progress, savings and setback-response tools
Bonus 01: Sleep & Appetite Survival Kit
Bonus 02: Social Pressure Defence Scripts

QUIT SMOKING · 21-DAY ACTION TOOL

GET THE COMPLETE TOOL FOR

£12

ONE-OFF PAYMENT · NO SUBSCRIPTION

WHEN THE URGE HITS, KNOW YOUR NEXT STEP.

One-off
Payment

7-Day
Guarantee

No
Subscription

Original seven-day money-back guarantee seal

7-day money-back guarantee

The seven-day badge represents a proposed voluntary money-back guarantee. Written terms and the customer-support route must be confirmed before sale. This does not replace any cancellation or other rights that apply under UK consumer law.

ANY QUESTIONS?

HERE'S THE STRAIGHT ANSWER.

Will this make me stop smoking in 21 days?

No. The 21 days describe the length of the plan. Results vary and quitting can require more time, support and treatment.

Is this a medical treatment?

No. It provides educational, behavioural self-help support. It is not a medicine, a medical treatment or a substitute for NHS stop-smoking services, your GP or a pharmacist.

Do I need to study anything before using it?

No. This is designed as a quick-reference tool, not a course. Open the Craving SOS card when an urge starts and follow the next practical step. Use the 21-day activities for ongoing support between those moments.

Can I use it on my mobile?

The tool is designed for mobile use, with SOS steps to refer to during a craving and short daily actions. The final customer-access route will be confirmed before launch.

What if I've already tried to quit?

You can use the worksheets to identify what made previous attempts difficult and build a more specific plan for those situations.

What happens if I slip up?

The tool includes steps to review what triggered the slip-up and plan your next move. A setback does not require abandoning a quit attempt; professional support is also available.

Are both bonuses included at no extra charge?

Yes. Both bonuses are included at no extra charge: the Sleep & Appetite Survival Kit and Social Pressure Defence Scripts.

Is £12 a subscription?

No. The proposed checkout price is a one-off £12 payment, not a recurring subscription.

THE NEXT URGE WON’T ASK IF YOU’RE READY.
HAVE YOUR NEXT STEP.

When an urge to smoke appears, open the tool and follow a short, practical prompt. Keep the 21-day plan for what comes next.

OPEN IT WHEN THE CRAVING HITS. TAKE THE NEXT STEP.

One-off payment · Educational support · No guaranteed outcome

THE NEXT CRAVING IS COMING.DON’T FACE IT EMPTY-HANDED.